A few years ago a guy I work with sent me a TED talk video of Simon Sinek.  After  watching one of his videos I immediately watched the second one. Both were very fascinating. It inspired me to want to read his book start with why. The reviews however basically said if you watched the TED talk then you really don’t need to read the book. At the time I didn’t.

Over the summer someone at work challenged me to come up with my personal brand. I floundered for a while not knowing what to do since I am terrible at self-promoting or so I thin I asked the same coworker for thoughts on where to star on doing an exercise like that. He suggested going back to start with why He also pointed out that there is or was a course that Simon Sinek offered that helped people come up with their personal why.

What my coworker said made a lot of sense I ended up buying the book even though the reviews suggested I might not need i I’m three quarters of the way through and it’s been pretty interesting It is an easy read however very insightful information.I started reading the book in August I noticed that the course my coworker mentioned was being turned into a book that was published in September.  Once I am done with Start With Why  I hope to get that book and read it next.

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